Question In your recent Incorruptible training, you presented Vision, Purpose, Mission (+Ethos & Doctrine). Why is it necessary to introduce a new set of vocabulary to the already crowded space of Vision/Mission/Values (or V2MOM, OKRs, Theory of Change, and so on)? And where are the values in your framework? I use Vision, Mission, Values and tend to focus on helping companies rediscover their DNA [snip…] Answer Your orientation is spot-on and well aligned with the Incorrupt